Increasing Ad conversions by writing useless gibberish
I have found pages which don’t totally satisfy your visitors generate the highest CTRs (click-through rates). The content doesn’t need to be gibberish, nonsense, or spam. It must be related to the interests of your visitors with keywords allowing Google to generate appropriate ads. Yet, it doesn’t need to provide EVERYTHING they are trying to find. Leave something missing to help create interest in your ads.
As an example: Suppose you have a site talking about the advantages of having a GPS system in your car. The site may contain well-written, informed, solid information and advice about buying GPS systems. It provides a list of links providing the best deals on GPS. Visitors love the site because it gives them all they wanted to know, including links to purchase sites.
While this is a good quality site, visitors do not click the ads. Why? It is because they have found everything they needed without the ads. Once a visitor is satisfied, he leaves the site, without you getting any ad revenue.
Now, suppose there is another similar site, with the same good information and advice, but without the links to purchase sites. In this case, CTR will be much higher since visitors will want to click Adsense ads providing them sources to purchase GPS systems. The site gives them what they want, but in a way which generates Adsense revenue. It is simply because you removed some information from the content.
Pages on my sites follow the above principle. They have consistent CTRs in the 50%-70% range. Pages which don’t follow the principles have much lower CTRs.
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