A non-scientific test of affiliate programs for dating
I’ve seen people send traffic to a bunch of affiliate programs and try to measure results. While promoting dating sites exclusively, it seemed a good idea to do the same thing for all the major dating sponsors.
[** First important to note, these were all “new accounts”, or new campaigns, so they couldn’t be tainted in any way. Also this test is no indication of how well a program will do for you. But i felt it necessary for someone to finally do one independent non-bias test which was fair & left emotional attachments at the door & stuck strictly to business.]
The stats and findings are as accurate as I could make them. I used one traffic source and sent the exact amount of traffic to each program. I filtered off a unique to each program one at a time so that the traffic they received was the same across the board. Each site received 9000 uniques as measured by my tracking pixel. Programs all measure uniques differently so you will see some differences in the screen shots, but most of the programs are what I would expect to see.
The traffic source was pure SEO. The keywords don’t matter because all the sites got the same traffic. And I won’t be releasing that info to just anyone obviously for competitions sake.
I tested the following sites, Fling.com, Camazon.com, Sexsearch.com, Amatuermatch.com, Adultfriendfinder.com, XXXblackbook.com, and IWantu.com. Here are my findings from last place to First Place.
6th Place - IwantU.com
9K uniques and zero joins. Their tracking only reported 1249 uniques out of the 9000 sent. I don’t know whats up I’ve done well there before on per sign up.
5th Place - SexSearch.com
With only 2 sales coming in this was a really big surprise for me. I’m not saying they don’t convert in general but with this traffic they were very weak. Their reporting of uniques fell into an acceptable range.
(*Note i have another pre-paid campaign currently running with sexsearch that happens to be doing much better. It was built over time, an am quite happy with it.)
4th Place - Adultfriendfinder.com
Some sales came in but I can’t make heads or tails out of their stats. They were one of the lower earners though. Their unique reporting was almost perfect though, which is refreshing to see. I hope to see next months stats looking quite a bit better over there, i have faith in their ability to convert.
3rd Place (tied) - Amatuermatch.com from Dating Gold
With 9 paid sales they come in tied for third place. They converted the traffic steady from start to finish. Their unique counting within an acceptable range.
3rd Place (tied) - Fling.com from Hugetraffic.com
This is the biggest surprise I had. With all the hype on the boards about Fling.com I thought for sure they would be in 1st Place. They did convert pretty well with 9 paid sales and tied for 3rd place with Amatuermatch.com. Their unique reporting was a little less then I expected.
2nd Place - XXXblackbook.com from Loadedcash.com
Another Surprise for me. Its new so maybe its not saturated yet. With 11 Sales it takes 2nd place. The sales came in a little slower then the other top 3 sites which i have found to be normal with loadedcash sites (snowball effect). I only ran this site because its from the Camazon guys and it’s new. Uniques were what I would expect to see.
[see pic below, both #2 & #1 are in the same screencap]
1st Place - Camazon.com from Loadedcash.com
No Surprise to me here. I’ve been sending to Camazon.com for over a year now (and AAC for 2 years before that) and have always really converted well. With 14 sales they take the #1 spot & that makes them Party Goat Approved!
So anyways here you have a fair, non skewed, non jaded, fair look at how a very small brick of my seo traffic evenly distributed faired for me. For the period of 9/18/2007 to 10/9/2007.
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